Outdoor Retailer got underway Monday in Denver and the show was crazy busy.
In addition to the hundreds of traditional outdoor brands, there were several from our space including Volcom, Reef, Sanuk, Olukai, Roark, Vissla, Slowtide, Rusty, Mizu, Quiksilver, Roxy, O’Neill and more.
The show was very busy – so much so, that all the hotels in Denver and nearby suburbs are sold out.
Many brands were attending for the first time, including Volcom, which is showcasing what it is calling its New Future Alliance – essentially all of its environmental efforts under one umbrella. These efforts include an Environmental Profit & Loss statement, accreditation from the Fair Labor Association and recognition for using more than 10 million recycled plastic bottles in its products, among other things.
We had some great interviews at the show, which we will post in coming days. In the meantime, we have photos of who we saw during the day below in our slide show.
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Joe Kudla, Co-Founder of the rapidly growing Vuori brand
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The busy Vuori booth
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Volcom showcased all of its environmental efforts at the show, which are substantial
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Reef debuted a new, two-story booth modeled after a lifeguard tower - Roger Spatz, Mike Matey and Tom Cooke
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The retail display wall at Reef
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The Roark booth
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Roark's popular Layover pant and short keep selling out
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Roark's Drew Dolkas and Ryan Hitzel
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Dave Nash of Sun Diego, Paul Naude of Vissla, Patrick Whinnery of Sun Diego
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Vissla's Eric Mehlberg and Rich Sanders
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Pura Vida's Joan Kessler, John Gothard and DJ Hernandez
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John Gothard working the Pura Vida booth
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We were excited to meet Carve Designs partners Thayer Sylvester and Jennifer Hinton - Look for our great interview with them to come
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The Carve Designs booth
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Stephanie and Tim Pogue of Mizu, which has been expanding its growing European business
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Mizu's impressive new water filtration system
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Benji Thrasher and Jeremy Collins, Owner of the new Meridian Line apparel brand, which got a lot of attention at the show
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Art and details are a big part of the Meridian Line
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Laura Kinman, Patagonia Product Director for Women's Sportwear and Surf Apparel - the swim line is small but growing like crazy
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A new Patagonia one piece
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Josh Sweeney of Hippy Tree and Rod Tomlinson of Surf Expo
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The North Face made a statement
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Tim Bantle, GM of Lifestyle for The North Face
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The North Face is expanding its lifestyle apparel
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More North Face lifestyle product
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Slowtide showed at OR for the first time - partners Kyle Spencer and Dario Phillips
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Shelby Stanger of the Wild Ideas Worth Living podcast
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Zack Helminiak, Chace Petersen and Rob Fabregas of Nomadix
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The Nomadix Festival Blanket, which works on wet grass
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The Roxy booth
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Hydro Flask has expanded into soft-sided coolers
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Cory Higgins of Jetty was checking out the show. Jetty will attend in November because it has a strong fall business.
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Sam Arellano, formerly of Globe, now at Takeya
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Seth Pulford of Sanuk