Smith Debuts New Women’s Sunglasses
With the official start to summer just a few weeks away, sunglass season is kicking into high gear. To celebrate its new women’s collection of eyewear, Smith launched this week This is My Thrill, a digital-focused giveaway and campaign to showcase the amazing women who embody and empower living life beyond walls.
In conjunction with highlighting three decorated female Smith athletes throughout the month of June – surfer Caroline Marks, snowboarder Desiree Melancon, and cyclist Kelli Samuelson – through a series of powerful interviews and inspiring storytelling titled This is My Thrill, Smith is launching a user-generated content giveaway among its community of social media followers.
To enter, post your photos of women: yourself, your friends, your girlfriend, your sister, your mom, your wife, etc. personifying their thrill along with the hashtag, #thisismythrill to Instagram, Facebook and direct upload to the Smith This Is My Thrill campaign page beginning June 4. Each week, entries will appear on the site celebrating the brave, beautiful, and strong community of women that encompass outdoor culture. A winner will be chosen weekly to receive a pair of Smith sunglasses and a t-shirt.
At the end of the contest, Caroline, Desiree and Kelli will select three grand prize winners, valued up to $1000 each, for Smith women’s specific prize packs along with our giveaway partners Chrome Industries, She Shreds, Salomon Snowboards, and …Lost Surfboards.
Stay tuned to @smithoptics to get all the details and submit your own photos. To follow the highlighted Smith female athletes on social media, follow @desireemelancon, @caroline_markss, and @kellisam.