Prana Swim Gains Traction in Underserved Market
Parent company Columbia Sportswear has commented that Prana’s swim business is growing fast
Prana is targeting active, fit women, including surfers, who want swimwear that stays on in the water and isn’t quite as skimpy as junior styles. It’s a niche that is mostly overlooked by the surf industry.
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Dorit Pomerantz, Eitan Bino and Larry and Tilly Levine, Founder, Tilly’s Life Center enjoy the silent auction.