adidas Skateboarding Unveils the 3MC
adidas Skateboarding unveils the 3MC, the brand’s most versatile vulcanized shoe to date. With the right balance of function and aesthetic, the 3MC blends staple elements and performance features from adidas’ rich archive and its modern skate shoes, resulting in an ultimate essential.
While infusing a mix of the brand’s heritage, the 3MC is simply an inherent manifestation of skateboarding. Available in a sleek canvas upper or premium durable contrasting suede, the 3MC’s clean construction features an oxford toe, tonal three stripe branding, and the recently introduced Geoflex outsole that has been tested and approved by the adidas Skateboarding team. A reinforced triple-needle stitch primely placed on high-abrasion points gives increased durability when skated, while the vulcanized outsole provides superior grip and flex for optimum board feel and control.
As explained by adidas Originals and Skateboarding Senior Design Director, Chris Law, “the 3MC silhouette’s design is based on the notion of combining archival DNA cues, recognizable attributes, and our adidas design principles of ‘Born from culture’, ‘Daringly simple’ and ‘Built for purpose’. The plan was to create a shoe that is democratic, versatile, and aesthetically clean. Those adidas DNA cues come through utilizing the Gazelle family Vulc tape and hexagonal flex outsole, a triple stitched vamp, the iconic Gazelle heel mustache featuring the stacked Trefoil, the quarter tab branding from the Seeley and the embossed, tonal 3-Stripes.”
The 3MC is part of adidas Skateboarding’s Fall/Winter 2018 offering that strives to offset convention through bold, progressive, and iconic design. The 3MC in suede will be available exclusively at specialty retailers worldwide, and its canvas offerings will be sold at major retailers starting July 5. All styles can be purchased through the adidas Skateboarding’s website. The 3MC retails for $65 USD.
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About adidas Skateboarding
Founded in 1998, adidas Skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. adidas skateboarding supports a group of iconic, elite, and trend setting professional and amateur skateboarders from all over the world including Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a segment of adidas Originals, a division of the adidas Group.