Sunglass Shake Up?

Apr 9, 2018

Sunglass Shake Up?

Sunglass Shake Up?

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By Tiffany Montgomery | Published Apr 9, 2018

A few brands have experienced significant market share changes in the past few years. We explore the brand movement with ActionWatch.

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More on:

Accessories
ActionWatch
Costa
Oakley
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sunglasses

Industry News

Billabong Men’s Marketing From the North Shore: Joel and More

Dec 14, 2018

We check in with Billabong Men’s Global VP of Marketing to find out more about the brand’s strategy this year | Read more…

Clockwise from top left: Halley Elefante @thesaltyblonde; YouTube influencer Summer McKeen; Halley Elefante; Seeker of the Sun product in Billabong's Waikiki store; team riders wearing Seekers of the Sun product during the Hawaii Challenge. Photos courtesy of Billabong.

Billabong Women’s Marketing From the North Shore

Dec 13, 2018

We checked in with Billabong Women’s to learn more about their Hawaii marketing strategy, which is integrated with product currently | Read more…

A roof top, full-sized basketball court at a new Jordan brand store opened by Nike and Foot Locker in downtown LA. Photo courtesy of Nike.

Nike Doesn’t Lie

Dec 12, 2018

Nike is delivering on its promise to create meaningful experiences with key wholesale partners while exiting mediocre retail.

Industry Insight

The Latest News from SHACC

Dec 14, 2018

The latest exhibits at SHACC plus an update on the Dana Point Harbor redevelopment.

Can’t Miss Brands at Agenda Las Vegas

Dec 13, 2018

Check out a sneak peek of select new and returning brands you’ll see on the Agenda Las Vegas show floor.

The 2018 Economic Impact Report is Here

Dec 12, 2018

SDSI’s report credits the industry with $6.3 billion in total economic output.

Read more insights

Industry Releases

Mammoth Lakes Tourism Welcomes New Director of Marketing

Dec 14, 2018

Matt Gebo returns to Mammoth Lakes to take on the role.

GoPro Selects Million Dollar Challenge Winners

Dec 14, 2018

GoPro awards $1 million dollars to HERO7 Black customers for crowd-sourced highlight video.

Genesco Reaches Deal to Sell Lids Sports Group

Dec 14, 2018

FanzzLids Holdings to acquire Lids Sports Group for $100 million in cash.

Read more releases

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