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The Vans team posing for photos with Kelly after presenting her with a Vans trailer
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Whitney Dinville
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Brian White of Nixon with Adam Wright of Zumiez
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Dave Rosenberger of Element
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The team from Tobe
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The Odd Future lounge during the snow demo for those who didn't want to snowboard
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Video games in the Odd Future lounge
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The Top 5 sales people at Zumiez in 2017
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Ryan O'Connor of Rip N Dip
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No. 1 Kelly Sanders in front of just some of the many prizes she won.
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Sammi Ryan of By Sammi Ryan with Bobby Hundreds of The Hundreds
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Zumiez's SVP/GMM Jim Bob Hume with North America President Troy Brown
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Adidas created a custom shoe for every store employee.
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Supra co-founder Scott Bailey
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Giving away Adidas shoes during check in
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Zumiez and Vans - Doug Palladini
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Zumiez provided antacids and aspirin to employees at check in.
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Dark Seas Founder Adrian Lopez
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The main celebration program started with Q&As with brand founders.
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Zumiez's Andy Espenel and Sean Toomey
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A store employee taking a photo of her name and amount sold during the year. The posters list the employees from every region who qualified for the trip.
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A Zumiez team taking a photo with Mikey Alfred of Illegal Civilization
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Zumiez creates funny posters for the event that incorporate the faces of upper store management.
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John Wilson and Domonique Checkwood of Stance
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Zumiez SVP/GMM Jim Bob Hume and CEO Rick Brooks
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Artist Collective's Chris Tagge handed out $2 bills at the bar the Artist Collective sponsored
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Zumiez's Buying Directors Jon Folk and Melissa George at the snow demo
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No. 1 Kelly Sanders playing a game at the snow demo.
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Agenda's Christine Warren and Jessica Bertucci having fun on the "throne" the No. 1 sales person was carried into the ceremony on
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CEO Rick Brooks pacing during the show rehearsal.
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The Zumiez leadership team watching a rehearsal of the show.
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Mike West of 686 at the snow demo
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Nick Sacks of Sector 9
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Mike West gave snowboard lessons during the snow demo - Photo courtesy of 686
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Bobby Hundreds talking to a fan at the party
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Zumiez invited a few select brands to have booths at the party.
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Cathy Barnett
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Jason Acuna
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Zumiez took over the mountain house at Keystone for the employee welcome party.
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Bob Carlson of Arbor with Dave Rosenberger of Element
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The snow demo
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Kellen Roland of Herschel and Brian White of Nixon
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Zumiez CFO Chris Work with Zhalen Gluth from Fast Times in Australia and Kate Craig of Zumiez. Zumiez acquired Fast Times in 2016.
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RVCA's Kevin Meehan and Brian Cassaro
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Posing for photos with Lil Mayo
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Posing for photos with Zumiez Founder Tom Campion
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Shepard Fairey on stage with No. 4 Natasha Treuman
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DC sponsored a skate ramp at the party
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Zumiez Founder Tom Campion
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The Top 10 on stage
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No. 3 Whitney Dinville having fun on the dance floor with his crew from NYC
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Vans created this trailer for No. 1 Kelly Sanders.
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Blue Tomato Founder Gerfried Schuller
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The Volcom crew gave No. 5 Delgerzaya Tsengelmaa
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No. 1 Kelly Sanders in purple jersey invited her team up on stage to celebrate with her
SES spent two days this week at the Zumiez 100k extravaganza in Keystone, Colorado, the annual event that celebrates the top Zumiez sales teams from across the country.
All those who earn the right to attend get access to lots of parties, free swag, a day of snowboarding and other recognition. The top tier receive the most awards including trips to London, Austria, Mexico, the X Games in Aspen, and Los Angeles, courtesy of industry brands.
No. 1 Kelly Sanders, who works at the Mall of America store, sold over $1 million worth of goods in 2017. She won a restored Mercedes from Converse, a decked out trailer from Vans, a snowmobile from Adidas, and tons of other gifts.
Zumiez goes all out in putting on the 100k party for the nearly 1,200 sales and store teams that attend, including an entertaining show that incorporates hilarious videos featuring high ranking store leaders in music video parodies and silly contests for employees being recognized.
A party after the formal program included booths from emerging brands, a skate ramp sponsored by DC, and performances by DJ Marshmello, H09909 and Lil Uzi Vert.
Industry leaders turn out to support the event and mingle with store employees. This year, the format was different for brand founders.
Before, brand founders were brought out on stage during the ceremony to say a few words to the crowd. The “Founder Parade” grew longer and longer as Zumiez has added more brands to its mix.
Zumiez changed things up this year to give brands more opportunity to interact with store employees. Several brands sponsored bars at the event and founders talked with employees during the party. Others hosted special programming for the snow demo – Mike West, the founder of 686, taught snowboard lessons, for example. Zumiez also introduced three moderated panels with brand founders before the main celebration.
We have photos from the two days above in our slide show.
We also spent a lot of time with top Zumiez leaders and will have stories to come from our conversations and observations during the event.