Amer Sports CEO: Accelerating Our Transformation into Omni-Channel and Digital
“In the first quarter, we delivered solid growth despite the soft retail landscape especially in the US. We continued to successfully accelerate in Apparel, own retail, e-commerce, and China. We made strong progress in Winter Sports Equipment, and started to rebound in Fitness. And we continued to gain market shares in several categories, most notably performance tennis. Whilst we did not deliver target performance in Sports Instruments and Cycling, we continued to strengthen our new product development with exciting initiatives in the pipeline. On Gross Margin, we achieved our target level of 45+%. Our higher Gross Margin in early 2016 was impacted by extraordinarily favorable hedges.
As the market place and the consumer habits and practices are changing rapidly, we are further accelerating our investment into the omni-channel and digital transformation of the company. This will give us longer term benefits but weigh in our short-term profitability. We continue to execute at the maximum speed, guided by our strategic glidepath and priorities.”
– Heikki Takala, President & CEO, Amer Sports