How HippyTree Found Its Own Niche – and Posts Profits – in a Tough Market
We talk with the HippyTree partners about the brand’s ongoing growth, how they stay true to their roots in surf and climbing, and the secret operational weapon they have that helps them run a debt-free, profitable business
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Former Rusty and O'Neill Executive Charlie Setzler, who owns a store in Laguna and also works outside the industry. - Photo by SES