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New L*Space swim styles
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L*Space is launching an active collection at the show. The active and swim lines are meant to be mixed and matched.
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L*Space Founder Monica Wise and a model wearing L*Space apparel and an L*Space hat
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L*Space apparel
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Having fun at the L*Space booth with the new active line
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Showing L*Space active to retailers
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Debby Martin
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Amuse Founder Mandy Fry and model wearing a new Amuse rashguard with fringe
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Amuse Society one piece
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Back of the Amuse Society one piece
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An Amuse one piece
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Amuse has expanded into loungewear
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An Amuse Society towel. Amuse accessories are selling well.
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Maria Sass
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Amuse Society bags
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The busy Amuse Society booth
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Emma White Pryor of Ron Jon
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Karly Cottrell and Emily Brown of Island Water Sports
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Manhattan Beachwear President Brenda West
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Anne Kelly
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Le Blanca
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Rob Riese and Don Dyer of D'Blanc. D'Blanc was one of the rare eyewear brands at the show.
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Champagne Coast from D'Blanc
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Yoga lifestyle brand Spiritual Gangster is expanding into swim. This style is called the Shakra and it retails for $108.
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Kellie Stewart
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Posing at the Spiritual Gangster booth
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Kelly Ellingson and Paulina Madrid of Maaji
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Maaji has revamped and expanded its active line
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New Maaji active
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Maaji swim
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The eye-catching Agua Bendita booth
Miami Swim Week swung into action Saturday with the main Swim Show and several offshoot shows getting underway.
We spent most of the day at the Swim Show at the Miami Convention Center, and have lots of photos from the L*Space, Amuse Society, Maaji, Spiritual Gangster and Manhattan Beachwear booths.
According to several brands I talked with, the sexy one piece seems to be the hot selling trend at the moment.
Industry retailers like Ron Jon, Curl and Island Water Sports are at the shows, and also large accounts such as Nordstrom, Anthropologie, Urban Outfitters, and many others.
Today, SES heads to the Cabana and Hammock shows.
See photos from day one in our slide show.