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Eddie Castineira and Connor Cromartie manning the floor on a Saturday.
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The surfboard area
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The distinctive Billabong section
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One of the more eye-catching Volcom sections we have seen
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The Quiksilver section
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Vissla has quite a large section for a new brand
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The Rip Curl section
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Dakine boardshorts - we noticed a lot of Dakine in Florida
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BC offers a lot of skateboards
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The Amuse Society section front and center at the start of the women's area
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More Amuse
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An overview of women's
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The swim wall
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Billabong Women's surf capsule
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O'Neill's 365 activewear line
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BC is partnering with brands on a yoga series
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The store had lots of Roxy
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A view from the women's area of the rest of the store
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Reef in the large sandal area
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Sanuk and more in the sandal section
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Olukai shoes
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Cova jackets
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Roark and Vissla on a table
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The shoe wall. The store will be adding a Vans buildout in the future.
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Von Zipper and Electric side by side
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Freewaters on the floor
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Stance and Richer Poorer for socks. Stance was dominant in all the stores we saw in both socks and underwear in Florida.
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Stance underwear
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Hurley men's in the front of the store
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Olukai sandals in its own area by Quiksilver Waterman's
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An O'Neill table
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Rusty has a nice representation
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Salty Crew on the floor
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The store also carries Vans apparel
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I saw a good representation of Otis and Smith in Florida
BC’s Ft. Lauderdale store is considered one of the best shops in the industry