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The mess at Macy's Ala Moana
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Quiksilver's beautiful flagship in Waikiki
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Obey with the front table at PacSun. The brand debuted at the retailer for holiday.
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More of the Macy's mess - and this was a Tuesday afternoon
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Vans Apparel is making headway at PacSun
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Macy's Ala Moana carries a lot of industry swim brands
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Quiksilver opened this new store after its old store closed at International Marketplace
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A Bloomingdale sales associate told me this Orlebar Brown boardshort was a hot seller - it is priced at $345
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Stance NBA socks at Foot Locker Waikiki
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Hurley was the only endemic surf brand that I saw in the boardshort section at Bloomingdale's
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The Billabong and RVCA stores in Waikiki looked great and included this handy fit guide
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Something we haven't noticed before - L*Space at Macy's
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Hipster surf brand Saturdays at Bloomingdale's
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It seems every brand is highlighting the travel/adventure theme
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Vissla with a nice display at Local Motion
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We were surprised to see this sale at Oakley
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Zumiez is still going big with Obey women's
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There were not a lot of new ideas at the Zumiez store in Ala Moana - lots of Stussy
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Surf display at Bloomingdale's
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T&C has several new collaborations with Hawaiian artists and photographers who have big social media followings
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T&C is highlighting the exclusive collaborations in its stores
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Local Motion gave quite a lot of space to younger brands
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Depactus with a small window at Local Motion
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T&C carries a nice mix of skate
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Volcom has opened a third store on the main strip of Waikiki
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Ugg on sale at Journeys. The discounting of Ugg across many retailers was one of the big stories of the holidays.
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A new North Face store at Ala Moana. North Face continues to expand its retail footprint.
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Stance socks with a big presentation at Foot Locker Ala Moana
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A men's display at Bloomingdale's
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American Eagle has adopted the floppy hat
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Neff's partnership with Kevin Durant has led to a big business at Foot Locker
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Activewear brand Spiritual Gangster at Bloomingdale's
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The new Bloomingdale's store at Ala Moana has lots of eye-catching touches. But one Hawaii executive made a good point - you don't see a lot of people with shopping bags in the store.
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Sundek boardshorts at Bloomingdale's
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Blue Hawaii had a big sale on Reef
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Brixton continues to be a key brand for PacSun
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PacSun carried some pricey items from Obey
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More from Obey women at PacSun
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A Macy's worker adding other industry brand names to a swim sign
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The Foot Locker stores we saw in Hawaii carried only a few styles of Vans
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Vans women's apparel at the Vans store at Ala Moana. The imagery for Vans Women's stands out from a sea of sameness at the mall.
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Something that you don't see much of these days - Fox apparel at the mall. This was at Macy's.
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Hollister continues to increase its fashion styles
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The Hollister store at Ala Moana has the new open window format
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Huf at PacSun
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The Hundreds at PacSun
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Every brand was 25% off at Macy's
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PacSun has gone big with the Me to We brand
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Nike activewear at Bloomingdale's - Nike has upped its style game in women's
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The shocking state of Macy's at Ala Moana - the sad thing is that it looks this messy each year we visit
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The American Eagle window - could be a window for so many stores at the mall
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Foot Locker seems to go deeper with Converse each year
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Foot Locker is a big believer in the Chuck Taylor II
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The Urban Outfitters store in Waikiki went for an industrial aesthetic
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Urban Outfitters used to pride itself on holding price - not this holiday season
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Macy's "surf shop" on the main strip in Waikiki
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A new Lululemon store in Waikiki
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Industry brands at Macy's Waikiki
There were lots of changes and noteworthy trends at industry stores in Hawaii and in the larger retail world – we have photos of interesting things that caught our eye.