Swell restructures as new owners change strategies

The Swell homepage today - the plan calls for eventually moving away from heavy discounting

SurfStitch’s Lex Pedersen explains the changes at Swell, including a new executive hire from Quiksilver, and how Swell plans to evolve its business via its new content strategy.


This article is available to our Executive Edition members. Click here to login or click here to sign up for an Executive Edition trial for only $1.
If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here: UPDATE
If you have any trouble and need help, please click here to email our customer care specialist.

FREE industry news delivered to your inbox daily

You can unsubscribe at any time

Sign up now

You have Successfully Subscribed!