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  Industry ping pong tournament

Press release

Lira, Cutlass and OTIS Eyewear come together to put on the first annual “Westside Paddle Battle“ Industry Charity Ping Pong Tournament on Saturday August 1st  during the Us Open of Surfing. 

This event will bring together brands and retailers to battle it out for $500 in cash and see who gets the bragging rights as the best ping pong player in the Industry! 

The venue will be open to the public to view and support their favorite brands and retailers go head to head.  The event will take place at the Wayfarer in Costa Mesa and proceeds will be donated to the SOS Medical Clinic of Costa Mesa.

Go to www.westsidepaddlebattle.com for player entry.

About Lira

LIRA is a lifestyle brand that has set out to assemble an institute that cultivates creativity. A culmination of efforts have led to the establishment of LIRA’s CREATIVITY SOCIETY – a community that influences their generation by sharing the expressive talents of athletes, artist, musicians, designers, and photographers.LIRA’s plan is to broaden the view of fashion in the action sports market by integrating the personality of the creative culture.

LIRA’s ability to consistently evolve with the collective consciousness of the consumer enables them to venture beyond the boundaries of traditional action sports apparel.Rooted in Southern California, LIRA’s designs unify a curated mix of expression from the surf, skate, and street culture. LIRA is about connecting, engaging, and celebrating with its creative collaborators; elevating the lifestyle they represent. LIRA is Collectively Created Individually Expressed

About Cutlass

There are locally recognized people, hidden in every city here in Southern California, those who have dedicated their lives to becoming masters of their passions. These individuals have paid their dues respectively in their free time, while working 9-5 jobs. they gain their recognition as musicians in local bands and DJ’s, as skaters with unique styles, as builders of custom cars/bikes, as shapers, as barbers, as designers, as watermen, as street artists and tattoo artists alike…

These pioneers are driven by their own need to master these art forms. These are the Legends that inspire us at Cutlass. We champion these artists, we respect their perseverance, and we promote the accomplishments of these locals. These are the heroes of our subculture. This is where the roots of Cutlass are formed. Art is our livelihood, but our real obsession is continuing to push our own limits. Cutlass is about our lifestyle and celebrating the local legends of our neighborhoods

About OTIS Eyewear

We only make premium eyewear with high quality, optically-correct, mineral glass lenses. That’s it.

OTIS was established to provide a unique point of difference within the eyewear market: a premium product that transcends the boundaries between fashion and technical excellence. This includes the use of the world’s best lens material – mineral glass – in every model we make. OTIS has its roots in surf culture, design,art, music, fashion and all that encompasses this lifestyle. We combine this heritage with our overriding philosophy of providing a product of unequalled quality. For more information on OTIS Eyewear visit www.otiseyewear.com