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  SPY unveils the SPY x Richer

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  SPY unveils the SPY x Richer

Press release:

CARLSBAD, Calif.—SPY® is Happy to unveil the SPY x Richer Poorer Trancas—the latest addition to the Crosstown Collection featuring a timeless pattern from Richer Poorer and the revolutionary Happy Lens™. A collaboration happily crafted in California; the SPY x Richer Poorer Trancas is constructed from handmade acetate, features unique transparent polka dots on the temple, and arrives in a premium textured leather hard case. Keeping you happy from head to toe, a pair of Richer Poorer crew socks in a corresponding polka dot colorway is also included. Available at spyoptic.com and select Crosstown Collection retailers across North America, MSRP for the SPY x Richer Poorer Trancas is $160.

FEATURES:

– Features the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness

– Includes a pair of Richer Poorer premium men’s crew socks in matching polka dot colorway

– Comes with a premium leather case and leather leash

– Constructed from luxurious handmade acetate

– 6-base Nylon lenses

– Sturdy 5-barrel hinges

– 100% UV protection

QUOTE:

“One of the things we often talk about here at Richer Poorer is elevating everyday products through quality and design, so having the opportunity to partner with a company like SPY who has a similar vision was a lot of fun,” says Tim Morse, president of Richer Poorer. “Like socks, sunglasses tell the story of your personality and mood. We’re happy to have partnered with SPY to create a piece that’s not only fun and distinct aesthetically, but delivers on quality in every way.”

HAPPY LENS:

SPY’s color and contrast enhancing Happy Lens is the first and only lens technology designed to allow in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays (short-wave blue light and UV rays). Research indicates that exposure through the eyes to these “good rays” brings about a number of positive physiological changes, including elevated mood and increased alertness. Similar technology is used by lighting manufacturers in products designed to help with Seasonal Affective Disorder. SPY has a patent pending on this “therapeutic eyewear” and is the only eyewear company with this advanced technology.

This video provides a quick outline of the technology behind the Happy Lens: https://youtu.be/WP73w9JhzEw

Shop the SPY + Richer Poorer Trancas here: https://bitly.com/SPYxRICHERPOORER

Watch the SPY x Richer Poorer Trancas video here: https://youtu.be/GsyRqES7Qis