Electric announces partnership with Wax Vending

Electric announces partnership


Press release:

SAN CLEMENTE, CA – Electric announces partnership with Wax Vending for 21 key stores up and down the East Coast.

“Partnering with Wax Vending on the East Coast was an easy decision for Electric. We love to make sure our fellow surfers have the opportunity to surf any day, anytime. Now they can access that important element when they need it the most to ensure a good session: fresh wax! The Wax Vending machines allow Electric to support the brand in a new way with Kelly Slater imagery in the best-selling Swingarm frame as well as the digital watch product line by utilizing the wax paper wrap. By kicking back the profits from the wax sales directly to the retail partner, the support system comes around full circle. Electric is hoping the East Coast has a healthy, but safe, hurricane season with endless waves!” – Ian Foulke, Global Lifestyle & Surf Brand Manager


Wax Vending is a “non-traditional” media platform that leverages the placement of surf wax vending machines to help bring brands into direct contact with surfers outside of the home. The company provides individual brands the opportunity to form meaningful connections with surfers through a combination of outdoor, print and digital mediums. Each machine is wall mounted outside a local surf shop and provides 24 hour access to surf wax year round. The machines are mechanical, constructed from anodized aluminum, insulated, ventilated and built to withstand the elements. For more information on Wax Vending please visit: waxvending.com


Founded in 2000 in California, Electric makes quality products that enhance active lifestyles – offering ‘Style that performs’. By building upon what has stood the test of time, Electric reengineers classics. The brand designs and markets sunglasses, snow goggles and helmets, watches, backpacks, luggage and accessories. They can be found throughout the Americas, Europe, Japan, China and Australasia in Lifestyle boutiques, department stores, sports shops and online, including Electric’s own e-commerce websites. Electric is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. For more information on Electric please visit: electriccalifornia.com