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  Electric welcomes Imogen

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  Electric welcomes Imogen

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  Electric welcomes Imogen

Press release:

SAN CLEMENTE, CA – Electric announced today that Imogen Caldwell has joined the family of brand ambassadors.

“I am excited to announce that I’ve joined the team at Electric as a surfer and ambassador! From styling to colors, the new women’s line is incredible. I can’t wait to showcase the latest range of women’s eyewear and watches and look forward to my future with Electric.” – Imogen Caldwell

“Imogen Caldwell is the epitome of the modern muse. With natural talent matching her beauty, she is the perfect Electric ambassador. Her ability in heavy water is world class and she backs that up with sultry looks and styling that inspire women who appreciate the beach and fashion lifestyle. Imogen, along with our other female ambassadors, will be instrumental in bringing Electric’s female eyewear and watch collection to life in media and retail spaces for 2015 & 2016. As a brand, we are very excited to have Imogen Caldwell in the family and we look forward to releasing more of our work with her in the very near future.” – Ian Foulke, Global Surf & Lifestyle Brand Manager

For more information on Imogen Caldwell please visit: electriccalifornia.com

ABOUT IMOGEN CALDWELL

Imogen Caldwell has been blessed with one of the more unique upbringings on offer, growing up in the breathtakingly beautiful coastal campsite that is Red Bluff in Western Australia’s remote north coast. Within a few short years she has grown into one of the hardest charging female surfers on the planet. With Red Bluff’s point break and Gnaraloo’s heavy lefthander Tombstone’s as your daily practice run, Imogen throws herself into waves that would leave most grown men paddling in the other direction. As you would expect, the positives of growing up in such a remote part of the world have far outweighed the negatives and not only given Imogen a remarkably mature outlook on life but an amazing sense of adventure, self-confidence and excitement for the future. Not only does Imogen’s surfing receive global attention, but her striking natural beauty and earthy rawness has made her the perfect muse for Electric.

ABOUT ELECTRIC

Founded in 2000 in California, Electric makes quality products that enhance active lifestyles – offering ‘Style that performs’. By building upon what has stood the test of time, Electric reengineers classics. The brand designs and markets sunglasses, snow goggles and helmets, watches, backpacks, luggage and accessories. They can be found throughout the Americas, Europe, Japan, China and Australasia in Lifestyle boutiques, department stores, sports shops and online, including Electric’s own e-commerce websites. Electric is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands.