Nixon announces new VP of global marketing and creative
Encinitas, CA – Nixon announced today the promotion of Tom Jones to its new Vice President, Global Marketing and Creative.
In this newly created position, Jones will be responsible for Nixon’s global marketing and creative direction, leading marketing and studio teams in North America as well as regional marketing teams in Europe, Asia-Pacific, and Latin America. For the past 18 months Jones served as Nixon’s Creative Director, and he brings over 20 years of experience in marketing and creative leadership in action sports to this new role. Jones will work closely with Nixon co-founder, Chad DiNenna, who will continue as Nixon’s Executive Vice President of Brand, focusing on Nixon’s brand relationships globally and overseeing its PR activities, athlete and ambassador teams, brand partnerships with retailers and collaborative product relationships.
“We’ve been investing in our brand and expanding our marketing efforts over the past year, and Tom’s new role is part of creating greater capacity to support that” said Nick Stowe, Nixon’s CEO. “Tom has played a key role in elevating Nixon’s marketing and creative since he joined, and has the team’s confidence and support to take it to the next level.” Added DiNenna, “Partnering with Tom since he joined has been a great experience. As Nixon’s momentum builds we’re taking on a lot of new projects, and bringing together marketing and creative under Tom’s leadership allows me to focus on our expanding brand partnerships around the world. As a brand we’ve always strived to do what’s never been done before, and I’m looking forward to doing more together with the team.”
“I’m stoked to take on this new challenge,” said Jones. “Nixon’s growth means we’ve got a lot to focus on: launching new global brand campaigns, supporting our retail partners in different market segments, and creating much more digital content. It’s a great time to be here and I’m looking forward to building the team, engaging our loyal Nixon fans and reaching out and introducing the brand to a whole new audience.”
Prior to joining Nixon in 2014 as the brand’s Creative Director, Jones held executive creative positions at a number of action sports brands including, DC Shoes, Plan B Skateboards, and Dyrdek Enterprises.
Founded in 1998 in Encinitas, California, Nixon is a premium, global watch and accessories brand. Nixon’s team-designed, custom-built watches and accessories are sold in the best boardsport, fashion, and specialty retailers in over 90 countries around the world. For more information, please visit: Nixon.com.