Stance raises $50 million

Stance women's socks - Photo courtesy of Stance

Stance has raised another $50 million as it prepares to launch underwear later this year, according to a story in the Wall Street Journal.

In addition, the company is still sitting on $36 million it raised in two previous rounds of funding, according to an interview CEO Jeff Kearl gave to WSJ.

Jeff confirmed with us that the facts in the story are accurate.




Other interesting tidbits from the story:

  • Stance will open six stores in the next 12 months and experiment with different formats
  • The $50 million raised represents less than 20% of the company’s total value, Jeff said in the story. He declined to disclose the company’s valuation, however.
  • Stance plans to expand into women’s underwear after the men’s launch.
  • Surfside Sports co-owner Duke Edukas was quoted in the story saying that the store once sold 460 pairs of socks in one day.