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  TOMS pop-up äóìGive Shopäó to

Press release:

This holiday season TOMS is joining the downtown La Jolla community with the brand’s first ever pop-up “Give Shop”. The TOMS Give Shop is a unique concept store that will highlight all the different ways in which TOMS gives back, and also show visitors how they may in-turn give back to their community.

At the Give Shop, visitors will be introduced to each way TOMS gives through shoe, sight and water programs. Visitors will find an interactive “How I Give” chalk wall that encourages them to share the different ways in which they personally give back, and they can also learn how to get involved through local volunteer opportunities.

The pop-up will host a wide variety of events throughout the Holiday season to continually engage the community – including “Style Your Sole” craft nights,  movie screenings, panels with TOMS Marketplace designers, and “Instameets” with local charitable organizations.

In addition to all the various interactive elements at the TOMS Give Shop, customers can also shop the full collection of footwear, optical & sun eyewear, TOMS Roasting Co. Coffee, and select TOMS Marketplace items.

The TOMS Give Shop opens to the public on Tuesday, October 14 at 7802 Girard Avenue in La Jolla. The pop-up will be open daily from 10am – 7pm until closing on January 6, 2015.

More about TOMS:

In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.®

Realizing that One for One could serve other global needs, Blake launched TOMS Eyewear in 2011 to help restore sight to persons in need with  every purchase of sunglasses and optical frames. In 2014, TOMS Roasting Co. launched with the mission to provide clean water to developing communities with the purchase of premium coffee.

TOMS is in business to help improve lives. We identify a global need and create products to help address them. This simple idea is what makes us more than a company – we’re a movement that’s continually evolving.