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  Chris Pastras joins Richer

Press release:

CAPISTRANO BEACH, CA – September 22nd, 2014 – Richer Poorer, an accessories brand focused on the sock and underwear categories, brings on skate legend and industry veteran Chris Pastras to head up marketing for the brand’s action sports focused program.

“We’re excited to have Chris join the Richer Poorer team as we move deeper into action sports, underscoring the importance of skateboarding in the space. Chris is well respected, and brings with him decades of knowledge and firsthand experience to help us navigate our expansion in an authentic manner”, says Timothy Morse, President of Richer Poorer. “A cornerstone of our brand is taking a balanced and varied approach to all we create and admire, whether it be in design, music, art, street culture, etc., and Chris’ diverse interests and talents make him the perfect addition to the Richer Poorer team”.

Chris’ role will be to help create global brand awareness in the action sports market. Tasked with developing the Richer Poorer community, Chris will work closely with the creative team to conceptualize and create content utilizing multi-faceted individuals that embody Richer Poorer’s core values, and telling their humble stories through the brand’s platforms.

Chris Pastras is not only a skateboarding legend; he is an established artist and television host. Pastras co-founded Stereo Skateboards with fellow team rider Jason Lee in 1992. By utilizing the unique aesthetic of Jazz culture and with two decades of heritage, Stereo continues to be an influential brand in the space. Most recently, Chris’ hosting responsibilities have included Fuel TV/Fox Sports, CBS Sports, X-Games, and currently for the NBC/Dew Tour.

About Richer Poorer

Richer Poorer is a global men’s, women’s and kids accessories brand based in Capistrano Beach, California. The brand’s mission since its start in 2010 has been to make ordinary products extraordinary, by taking a unique yet balanced approach to design and branding. Richer Poorer is sold in over 800 retailers internationally by some of the industries best distribution partners. www.richer-poorer.com