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  Oleema Miller showing some of the Mikoh x Surf line

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  Fox had a display at the front of the show

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  Sun Diego buyers Chelsea Wallace and Karen Moore with Monica Brewer of Vitamin A

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  Tavik's Erin Benjamins

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  Model Andrea Stickel with L*Space Founder Monica Wise

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  An L*Space suit featuring lots of back details

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  Model Chloe Homes showcasing warped print by RVCA

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  Lauren Holtz and Niki Banuelos of RVCA Swim

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  Andee Shill

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  Back details at Volcom

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  Free hairstyling was a perk at the show

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  Kalani Miller and Oleema Miller of Mikoh Swim

Swim Collective International Edition kicked off Tuesday at the Hyatt Regency in Huntington Beach, Calif. with over 250 brands.

We saw lots of buyers, new swim styles and a new activewear section with brands like Prana at the show.

Executive Show Director Shannon Leggett said his company is planning to launch an independent activewear show that will co-locate with next January’s Swim Collective Show.

The show was busy and filled with energy all day. Many reps told me it was a great show for walk-in appointments and orders. I also saw a fair amount of brands and swim companies from locations outside of California and Florida, including Hawaii and even Australia.

Crochet patterns, bright colors, cut-outs and a few neoprene surf styles stood out as trends. I also saw a lot of back details.

A rep from Volcom told me she’s seeing a lot of young women wear bikini tops as bralettes, with the back cut-out and detail offering a stylish contrast underneath a tank top or low-cut top.

The biggest trend that stood out was brightly colored yoga pants made for surfing and swimming or “swim pants.”  Most of the major surf companies and activewear companies had at least a few styles of bright swim pants in the line, and I even saw one company, Teeki, that specializes in swim-style pants.

This year’s show hosted several industry companies including RVCA, Volcom, and Fox Head who all said swim was becoming a bigger focus for their junior’s businesses. A representative at Fox Head told me Fox’s moto-inspired swimsuits are currently the top category for the brand’s female business.

Dakine also debuted its new surf and women’s swim collection at the show.

Lastly, there was a fair amount of cover-ups and after-swim clothing at the show as well as fancier sandal styles that customers could wear from the beach to out on the town.

The Swim Collective continues today in Huntington Beach.