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  Volcom co-founder Richard Woolcott with D Nachnani of Coastal Edge

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  Todd Hymel

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  Michael Zhang of Blue Hawaii

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  Joe Edukas of Surfside Sports

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  Kari Kramer of Zumiez

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  Volcom's Chris Raya and Milo Myers of Hanger 94

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  Steve Klassen of Wave Rave in Mammoth and Eric Crane of Electric

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  Volcom's Erin Hawley with Grissely Febus

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  Stuart Martin of Zumiez and Steve Stratton of Volcom

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  Rukus Boardshop from Louisiana: Hunter Hulin

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  The scene outside

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  Arlene McKinlay of On the Beach in Texas

Volcom hosted a party for retailers in town for Agenda at Volcom headquarters Wednesday night to unveil new branding and the next evolution of the company.

Volcom’s new brand statement is True to This Since 1991. Previously it was Youth Against Establishment.

The goal is to showcase what the brand is for, rather than what it is against as it moves into the next phase of its development, executives said.

Look for Volcom to highlight what it calls the “spiritual intoxication” that comes from boardriding in its marketing going forward as it moves away from the previous collage aesthetic.

We talked to Volcom CEO Jason Steris and EVP of Marketing Ryan Immegart and will have much more on the evolution of Volcom, including key category drivers going forward, next week.