Nikita reboots brand strategy with ambitious new plans

From the Nikita Fall '14 lookbook


Amer Sports, a large Finnish company, has big plans for industry brand Nikita, and has embarked on a major reboot and investment in the brand. VP Frank Aeschbacher explains the new multi-pronged strategy in detail.

This article is available to our Executive Edition members. Click here to login or click here to sign up.
If you’re on this page and you think that your membership should be active, please click here to email our customer care specialist.


Subscribe To Our Newsletter

Sign up to get our free daily eNewsletter.

Get updates of our Top Stories, Industry Releases, Industry Insight, Industry Careers listings, member Rewards, and more every business day.

If you previously signed up, but haven't been getting it, please resubscribe. Re-subscribing will override your spam filters.

Thank you.

You have Successfully Subscribed!