Nidecker Snowboards radically revamps strategy under next generation
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Freeride snowboarder Jeremy Jones with Henry and Xavier Nidecker at ISPO - Photo by Shop-eat-surf
Nidecker has revamped its business model under young CEO Henry Nidecker by creating brands with athletes like Jeremy Jones. Henry tells us about the strategy, why he hates when the industry blames bad snow for weak results, and much more.
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If you have any trouble and need help, please click here to email our customer care specialist.
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