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  Cynthia Cota named director of

Press release:

San Diego, March 24, 2014: Luxury swimwear brand ViX Paula Hermanny has appointed Cynthia Cota as Director of Marketing. In her new role, Cota will lead the strategic vision and implementation of the company’s marketing efforts for V i X Paula Hermanny, Sofia by Vix and soon to be released PaulaHermanny Ready-to-wear.

“We’re thrilled to have Cynthia join our ViX team. She will provide the experienced leadership we need to communicate our unique value proposition across traditional and digital mediums.” said President Steve Tully.

Cota has served as a strategist and director for two San Diego marketing firms since 1998, most recently at Mth Degree, where she focused on cross-platform strategy for Fortune 500 companies.

About ViX Paula Hermanny

ViX Paula Hermanny is a leading luxury resort wear brand founded in 1997 and headquartered in San Diego, CA. ViX designs, manufactures and distributes the ViX Paula Hermanny and SOFIA brands worldwide. The beauty and soul of Brazilian beach culture along with the active spirit of Southern California are the inspirations behind founder Paula Hermanny’s designs. Both brands are carried in leading retailers worldwide including Bergdorf Goodman, Net a Porter, Saks Fifth Avenue, Shop Bop and Harvey Nichols, in addition to luxury resorts and specialty stores. For more information please visit https://www.vixpaulahermanny.com.