Mike Matey new Reef VP of Marketing
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Mike Matey - Photo courtesy of Reef
Editor’s note: This is a new, vice president-level position. Reef added another vice president to the team, VP of Footwear Tom Cooke, earlier this year.
Press Release:
REEF ANNOUNCES ACTION SPORTS INDUSTRY VETERAN MIKE MATEY AS VICE PRESIDENT OF MARKETING
(Carlsbad, CA) – December 10, 2013 – Reef is proud to announce that industry veteran Mike Matey will take the reigns as Vice President of Marketing. He will report to Reef’s president, Jeff Moore.
“I am pleased to have Mike join Reef. His global view, digital expertise, & passion for surf is a great asset for our brand as we continue to become a year-round resource that is known for exotic styling and instant comfort,” said Moore.
Matey will be responsible for directing the global Reef brand marketing strategy in support of the company’s five-year plan, aligning the brand’s positioning and core values. The position will oversee Reef Marketing, including Multimedia, Trade Marketing, Ecommerce, and Creative teams. His experience will provide leadership, management, and guide the marketing department in achieving the company’s goals, while identifying new opportunities for growth.
“I’m excited to join Reef, the brand that leads the market in product innovation, comfort, quality and craftsmanship. I’m also inspired by the Reef Redemption program that gives back to the community and helps protect our environment. I look forward to working with the team to grow the brand,” said Matey.
Matey, of North County San Diego, joins Reef from RVCA, where he held the role of VP of Marketing. His experience includes senior marketing positions at endemic companies like Quiksilver Americas, where he oversaw all brand marketing including event and athlete management for three and a half years, as well as Surfline, where he held the role of VP of Marketing. In addition, Matey has built an impressive resume of work in business and entertainment with Intuit, and Musicmatch/Yahoo. Matey holds a Bachelors Degree in Journalism from the University of Missouri.
