Billabong’s longtime head of Europe is leaving the company to join Columbia Sportswear, Columbia announced today.

Franco Fogliato has served as GM of Europe for the Billabong Group since 2004. Prior to that, he worked for The North Face in Europe.

Fogliato, who starts his new job Nov. 4, will report directly to Columbia CEO Tim Boyle.

In Europe, Fogliato will be responsible for the Columbia, Mountain Hardware, and Sorel brands, which are sold to 5,000 wholesale accounts.

The departure comes while Billabong settles into its new arrangement with Centerbridge and Oaktree, and welcomes a new CEO, Neil Fiske, after working closely with – and then opting not to finalize a deal with – Altamont Capital Partners and previous CEO designate Scott Olivet.