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  Levi's launches skateboarding

Press release:

The Levi’s® brand is excited to introduce our first complete global Levi’s® Skateboarding Collection, launching this Fall 2013. The Levi’s® Skateboarding Collection is a reimagined assortment of timeless basics that were designed and constructed to match the demands of today’s skateboarding needs. Designed, developed and tested by skateboarders, for skateboarding, each piece has a purposeful design matched with superior construction. The lifestyle collection includes Denim Pants, Non- Denim Pants, Shirts, Sweatshirts & Outerwear.

The new styles for the Levi’s® Skateboarding Collection include the 510TM Skinny, 511TM Slim, 513TM Slim Straight and the 504TM Regular Straight Fit for jeans along with the Work, Field and 511TM Sta-PrestTM non- denim pants, Crew Neck Sweatshirts, Coachy Jacket, Wagoneer and Manual Shirts.

Construction detailing for performance on a skateboard includes adding Cordura® to the denim that has exceptional abrasion resistance and Lycra® T400® for added stretch and increased abrasion resistance. Mix that in with extra stitches throughout the seams and crotch to decrease the risk of blow-outs, bar tacks for additional reinforcement, double layered back pockets, an internal waistband stash pocket to keep your goods safe and you’re set to roll.

The Fall 2013 Levi’s® Skateboarding Collection includes:

Denim

510TM Skinny

Our skinniest fit that sits below the waist with a skinny fit and skinny 13 1⁄2” leg opening. Available colors include: Pier 7, Rigid Grey and Pigment Spray Black

511TM Slim

Our popular and versatile slim fit that sits below the waist with a slightly tapered14 1⁄2” leg opening. Available colors include: Midnight Blue, Rigid Indigo and Feeble

513TM Slim Straight

A classic slim fit with a straight leg that sits below the waist with a 15 3⁄4” leg opening. Available colors include: Pier 7, Rigid Indigo and Feeble

504TM Regular Straight Fit

A perfect straight fit jean that sits below the waist with a straight leg and 14 1⁄4” leg opening. Available colors include: Slappy, Rigid Indigo and Rigid Grey

Pants

Work Pant

The original pant for skateboarding that sits below the waist with a regular fit and slightly tapered leg and a 15 1⁄4” leg opening. Available colors include: British Khaki, Cabernet and Black

Field Pant

A lightweight and strong pant that sits below the waist that features a regular fit and slightly tapered leg with a 15 1⁄4” draw string leg opening. Available colors include: Forest Night, Total Eclipse and Monument

511TM Slim Sta-PrestTM Pant

Introduced in 1964, Sta-PrestTM technology keeps the crease through washing cycles, without ironing. Made with classic trouser styling, in a sturdy cotton/poly fabric that sits below the waist with a slim fit slightly tapered leg and a 14 1⁄2” leg opening. Available colors include: Metal, Timberwolf and Burnt Olive

Tops

Coachy Jacket

Durable rip stop jacket with a soft flannel lining that features raglan sleeves for mobility and dimpled snaps for easy accessibility. Available colors include: Rip Stop

Crew Neck Sweatshirt

The quintessential Sweatshirt made with premium cotton/poly blend with a standard fit and raglan sleeves for mobility. Available colors include: Cabranet and Grey

Wagoneer Shirt

An updated version of theclassic Levi’s® Western shirt that features 100% cotton construction with a slim fit, western styling and faux horn buttons. Available colors include: Floral Camo and Chambray

Manual Shirt

A sure to be go-to shirt that has a standard fit with raglan sleeves for mobility and faux horn buttons. Available colors include: Oxford and Twill

The Levi’s® Skateboarding Collection is available at core skate shops worldwide.

For more information find your local visit: levi.com/skateboarding.

ABOUT LEVI’S® SKATEBOARDING COLLECTION:

Skateboarders define themselves. They do not conform to rules, and there is no standard uniform. However, almost anyone who has ever stepped on a skateboard has worn Levi’s® jeans. Featuring timeless design and meticulous craftsmanship, Levi’s® jeans have been offering classic American style for

more than 140 years – and Levi’s® Skateboarding Collection is the latest in Levi’s product innovation. Focusing on performance details that offer skateboarders of any level greater comfort through mobility, breathability, strength & protection, the Levi’s® Skateboarding Collection is intended to

withstand the harsh punishment skateboarders endure. For more information about the Levi’s® Skateboarding Collection, please visit levi.com/skateboarding.

ABOUT THE LEVI’S®BRAND

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.