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  Bob Hurley and Roger Wyett. Shop-eat-surf file photo.

Roger Wyett, the former CEO of Hurley and most recently the President of Nike Affiliates, has been named the new VP of Action Sports for Nike, the company announced today.

 

He is replacing Sandy Bodecker, the architect of the company’s latest entry into action sports and a well-known innovator in the athletic world who engineered Nike’s successful soccer strategy. Bodecker is also fighting an illness.

 

Bodecker will take on a new role as working on special products involving long-term innovation, Nike said.

Roger Wyett at a Shop-eat-surf Executive Roundtable

 

Nike recently announced it is exiting the surf category after millions of dollars of investment, and moved its surf team and assets under the Hurley umbrella.

 

Going forward it is focusing on skateboarding, where it has become one of the market leaders, and snowboarding.

 

The CEO of Converse, who used to report to Roger, will now report to Nike CEO Mark Parker.

 

Nike has sold or is in the process of selling two brands that used to also be under Roger’s purview in the Nike Affiliates Group – Umbro and Cole Haan.

 

Reporting to Roger will be Hurley CEO Bob Hurley and Scott LeClair, VP and GM of Nike Skate and Nike Snow.

 

Here is the official press release from Nike:

 

Nike Announces Senior Leadership Changes

 

NIKE, Inc. (NKE) announced today that Roger Wyett, President of its Affiliates, will be the company’s new Vice President of Action Sports with responsibility for the Nike Brand’s skateboarding and snow businesses, as well as Hurley International LLC. Sandy Bodecker, the current VP of Action Sports at Nike, will now work on special projects involving long-term product innovation. In addition, NIKE, Inc. announced that Jim Calhoun, CEO of Converse Inc., will report directly to Mark Parker, President & CEO of NIKE, Inc.

 

“Roger’s leadership over these important businesses will help continue to drive success for Nike,” said Mark Parker, President & CEO of NIKE, Inc. “I’d like to thank Sandy for his strong leadership over the last five years and look forward to his continued significant contributions to the company.”

 

Scott LeClair, VP and GM of Nike Skate and Nike Snow, will report to Wyett. Bob Hurley, currently the interim CEO of Hurley, will also remain in that position and will report to Wyett.

 

Wyett, 55, first joined Nike in 1994 and has held a variety of roles including CEO of Hurley and Vice President of Global Apparel. He will report to Trevor Edwards, Nike’s Executive Vice President of Global Brand & Category Management.

 

About Nike

 

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com or follow @Nike.