Santa Cruz action sports brand recognized

Busenhart and her son


Press Release:




SESSIONS Awarded the Silicon Valley San Jose Business Journal Philanthropic Impact Award


November 1, 2012 – SAN JOSE, Calif. The Silicon Valley San Jose Business Journal hosted their annual Corporate Philanthropy Awards at the Civic Center in downtown San Jose. Award recipients included Silicon Valley giants like eBay, Google, and Cisco who made considerable financial contributions to the community.


The Sobrato Organization alone had donated 13.7 million dollars to non-profits. The Silicon Valley San Jose Business Journal also recognized SESSIONS, an action sports company from Santa Cruz, CA, with a Philanthropic Impact Award for their ongoing community involvement, spearheading the Tim Brauch Memorial Fund, and collaborating with many other non-profits including Boarding 4 Breast Cancer, SOS Outreach, and the Santa Cruz Ballet Theatre.


Founded in 1999, the Tim Brauch Foundation has two primary objectives. The first is to raise funds to support programs, specifically in the action sports community, encouraging children to get active and develop a positive attitude.


The second objective is to serve as a mentorship program, allowing children to sit on the foundation’s Junior Board and have them actively participate in both strategic planning and execution. SESSIONS co-owner and President Cindi Ferreira Busenhart accepted the award on the company’s behalf.


“SESSIONS is incredibly honored and humbled to be recognized among the all the amazing companies present. This award is really for kids, like the one’s on the junior board of the (Tim Brauch) memorial fund. They will be the ones paving the way for community service in the future,” said Busenhart upon receiving the award. “Our brand is built so heavily on the community we serve. Giving back is just the right thing to do.”


In addition to receiving the award Busenhart and her son, Brigg, were featured as the cover story of the Silicon Valley San Jose Business Journal’s 2012/2013 Giving Guide.