Press Release:

 

BOARD RETAILERS ASSOCIATION TEAMS UP WITH SURF AID FOR EXCLUSIVE LAUNCH OF NEW CAPSULE TEE COLLECTION

 

New Surf Aid Collection will be available at BRA Member shops only during its launch period

 

Wrightsville Beach, NC (August 6, 2012) – Board Retailers Association (BRA) announced today that it has formed an alliance with SurfAid in order to launch its latest humanitarian fundraising efforts with an exclamation point.

 

Board Retailers Association retail members will be the exclusive retailers to offer the collection for the first six months of its availability.

 

The collection offers four unique designs on high-end cotton shirts manufactured by SurfAid’s partner Made for Good who works with a variety of brands in the fashion industry to assist with their fundraising efforts and use apparel to promote social good.

 

The SurfAid cause is one that is close to surf retailers’ hearts, and the opportunity to be a part of an exciting program has gotten BRA members very excited.

 

“Board Retailers Association couldn’t be happier to have this partnership with SurfAid be the jumping off point for exclusive offerings brands can offer through BRA member shops to create a buzz about special, limited products, and to reinforce the relevance and importance of the independent retailer,” said BRA Co-Chair Coco Tihanyi, who plans to sell the collection in her shop Surf Diva Boutique.

 

The collection is easily ordered through an online portal www.surfaid.org/store beginning today. BRA membership status will be confirmed before the order is shipped. View the collection and more details here.

 

For more information about selling the collection, please contact sales@madeforgood.com.

 

To check your BRA Membership status, or to become a retail member for just $99 a year, go toboardretailers.org and click “Join” or contact Vicki Vasil at vicki@boardretailers.org or 910-509-1009 x1005.

 

About Board Retailers Association (BRA)

The Board Retailers Association (BRA) is a non-profit trade association representing over 500 action sport retailers across the country. The association serves as the preeminent voice for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations.

 

BRA also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business. For a complete explanation and description of Retail Member benefits, visit www.boardretailers.org.

About SurfAid

The mission of SurfAid, a non-profit humanitarian organization, is to improve the health, wellbeing and self-reliance of people living in isolated regions connected to us through surfing.

 

SurfAid’s health programs involve education in nutrition, hygiene, healthy environments and disease prevention – including mosquito net distribution.

 

SurfAid has built an award-winning capacity in emergency preparedness and has delivered five emergency response programs following major disasters, including the 2004 Indian Ocean tsunami and the 2010 Mentawai tsunami. www.surfaid.org