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  Photos courtesy of Holden.

Press Release:

 

Portland, OR/USA – January 4, 2012 – Holden is proud to announce its first ever sportswear collection for men and women. Slated for Fall 2012 delivery, the collection is inspired by and built upon the brand’s technical know-how and its heritage as a Northwest-based winter outerwear brand.

 

Including street jackets with technical attributes, sweaters, layering, a men’s water repellent denim line, and more, Holden Sportswear provides a whole new way for our consumers to experience Holden off the hill. This collection shares the brand’s core values—creativity, individuality, timeless-design, and eco-friendlier choices—and it’s designed to merchandise with our winter range seamlessly.

 

To celebrate Holden’s transition into a multi-season brand, we have partnered with two icons of streetwear: Stussy and fine luggage maker Herschel. The result is a selection of premium collab items (including our “Stussy by Holden” collection) that delivers everything you need from the mountaintops to the city streets.

 

“Holden’s roots are in snowboarding, but the truth is, most of our snowboard-specific pieces are already great crossover items,” says Nikki Brush, Holden design and development manager.

 

“We see folks everyday rocking Holden jackets on the mountain and then taking them to the street. That’s why our sportswear collection is a natural evolution. We’ve remained true to the Holden aesthetic, but we are also dedicated to giving our consumers a level of performance that you just won’t find on most day-to-day sportswear.”

 

Holden’s philosophy is about embracing and supporting a considered life. We strive to make the best products we can to help you feel happy and healthy in your own pursuit of the activities you love.

 

The Holden Sportswear collection will be shown at Agenda in Long Beach, CA on Jan 5th – 6th, ISPO in Munich, Germany on Jan 29th – Feb 1st, and SIA in Denver, CO on Jan 26th – Jan 29th.

 

Please contact info@holdenouterwear.com for more information.

 

About Holden

Holden Outerwear is the modern, independent outerwear brand. Timeless quality, market-leading style, innovative ideas, ecofriendlier options and an openness to be yourself are the principles that set us apart.

 

Co-founded by renowned professional snowboarder Mikey LeBlanc and designer Scott Zergebel, Portland, OR-based Holden grew out of a desire to bring street fashion to the mountain. Holden fills the void in the market for progressive aesthetics and companies with a conscience.

 

2012 marks the 10-year anniversary of Holden—the widely recognized leader in style trends, fabric and technical innovations, and environmentally committed outerwear. From its inception, Holden has sought a singular goal: creating products that make people happier and healthier in the pursuit of a life well led. www.holdenouterwear.com

 

Thank you for being you.