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  Courtesy of the Swim Collective.

Press Release:

 

NEWPORT BEACH, CA, May 10th 2011 – The California Swimwear Association, producer of the SoCal Rep Show, is excited to announce the launch of the Swim Collective Trade Show on Tuesday, August 2nd and Wednesday, August 3rd, 2011.

 

The 100 booth, trade only event will be held at the luxurious Balboa Bay Club and Resort in Newport Beach, California, offering a turn key solution for swimwear designers, manufactures and sales reps to meet with their buyers in Southern California.

 

Set against a stunning backdrop of yachts and spectacular bay views, the Swim Collective host venue is the perfect environment for swimwear companies to present their 2012 collections to buyers.

 

“The luxurious setting reflects their lifestyle brand message and places them in the correct context. Buyers become inspired.” said Shannon Leggett, executive show director.

 

The Balboa Bay Club and Resort is the only five star waterfront hotel in Newport Beach where buyers can discover great swimwear fashion, food and weather.

 

“The Swim Collective is an annual swimwear trade show. As trade show markets become regional, we will provide buyers and exhibitors a cost effective solution to do business.

 

“With $5 gas prices and contracting national retail sales, buyers are traveling less to national shows. We expect to draw upon those buyers that usually attend the Las Vegas and Miami shows. Now, they have a new local option,” said Shannon Leggett, the executive show director.

 

The show will be running during the US Open of Surfing, the largest surfing event in the country, drawing attendance to over 200,000. The Swim Collectives promotional opportunities will provide swim brands a place to leverage their marketing campaign efforts with the national media covering the weekly events.

 

Environment

 

The environment of the Swim Collective will be similar to other premium trade shows with complimentary breakfast beverages, gourmet lunches, cheese/wine receptions, magazine parties and industry fashion shows. A complimentary gourmet lunch will be provided to any qualified buyers who register and book appointments with exhibitors before July 31st, 2011 at www.swimcollective.com/register

 

See page 2 for brands exhibiting at the show

 

 

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Brands Represented

Beach Bunny, Elizabeth Hurley Beach, Ella Moss Swim, Splendid Girls Swim, St John Swim, Luxe by Lisa Vogel, Athena Swim, Next by Athena, Nautica Swimwear, Guess Swimwear, L*Space, Luli Fama, CoverStyle, Maaji Swimwear, Agatha Ruit De La Pruda, Mikoh Swimwear, PilyQ Barcelona, Trina Turk, Nanette Lepore, Hermanny by Vix, Sofia by Vix, Modern Amusement, Hobie, Vitamin A by Amahlia Stevens, Vitamin Signature, Vitamin A Silver, V i X Swimwear by Paula Hermanny, 1 Sol Swim, Baltex,

 

Be Creative, Silhouette Solution Swimwear, Christina, Captiva, Fantasizer Swimwear, Bettinis, Perry Ellis Swimwear, Jantzen, Jag, Laundry by Shelly Segal, Sunsets, Swim Systems, b.Swim, Tavik, Tyler Rose Swimwear, BodyGlove, Skye, Bamboo Island, Quintsoul, Raisins, R Collection, Leiloni, Raviya, Vast by BeachRays, Wet, Ray Ray, Vroom, Voda Swim, Bubululu Malibu, Green One, Ipanema, Kore Swim, Limeade California, Teeki and Water Candy Bikini. More exhibitors to be announced soon.

 

To exhibit at the 2011 Swim Collective – Contact Shannon Leggett at shannon@swimcollective.com, Tel: 213-226-6924

 

About the California Swimwear Association

The California Swimwear Association produces two business to business industry swimwear events per year – Swim Collective Trade Show and SoCal Rep Show.

 

About the Swim Collective

The Swim Collective is a west coast swimwear trade show held once a year in Newport Beach, CA during the month of August. www.swimcollective.com

 

About the SoCal Rep Show

Held once a year, the SoCal Rep Show provides regional sales reps a convenient place to meet with their buyers during the month of January. www.socalrepshow.com

 

About the Balboa Bay Club and Resort

The Balboa Bay Club & Resort, an illustrious past combines with inviting waterfront surroundings to provide a rich coastal paradise on California’s renowned gold coast.

 

Whether it’s business or pleasure that brings you to our shores, we welcome you to the premier choice of Newport Beach hotels. Located in the heart of the Golden State’s Riviera, set against a backdrop of spectacular bay views, we offer the only full-service hotel accommodations on the waterfront – the essence of the city. www.balboabayclub.com