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  Francois Goulet. Shop-eat-surf file photo.

Press Release:

 

MONTREAL, Dec. 6 /CNW Telbec/ – Coalision, the Canadian lifestyle and Apparel Company, today announced the appointment of Francois Goulet to the role of Executive Vice President, Orage, effective January 1st. Mr Goulet will report to Bernard Mariette, President and CEO of Coalision and will be based in Montreal.

 

Mr. Goulet has over 20 years of Industry experience with the majority of his career spent at Rossignol, where he served as VP sales and marketing for the Canadian territory, President of Rossignol Canada, and President of Rossignol North America. He played an important role in the leadership and the development of the brand as well as building the overall organisation for North America.

 

Francois Goulet will lead the strategic business direction of the brand globally, and will continue to accelerate the strengthening of Orage’s significant position in the free-ski industry.

 

“We are very excited to have Francois Goulet on board. We have been following Francois’ work at Rossignol for several years, and I know that he is the right person to continue developing this brand” said Bernard Mariette President CEO of Coalision. “The appointment of Francois marks an opportunity for accelerating Orage’s brand, lifestyle, and business growth”.

 

“Francois is a strong team builder and leader; and his knowledge for marketing, sales and products makes him the right candidate to lead Orage’s talented team”.

 

Francois Goulet commented: “After spending more than 20 years at Rossignol, I’m very pleased to join such a creative and strong brand as Orage. For 20 years, I have watched Orage’s brand and lifestyle growth. Now, today, I’m happy to be on this side of the fence”.

 

“Working with Bernard Mariette again, as well as the Orage staff will be an important opportunity to accelerate Orage’s momentum into becoming the brand powerhouse it can be.”

 

About Orage:

Representing today’s Modern Mountain Culture, Orage offers three seasons of outerwear, technical baselayers, layering and outerwear. All designed to keep you warm, dry, comfortable, and most importantly, looking like no one else around.

 

Born from the streets of Montreal, QC, and raised in the mountains across North America and Europe, Orage draws inspiration from skiing’s relentless evolution and from daily life in an urban landscape. We’re diverse, we live in a constant state of change and we represent our brand through product, culture and people.

 

www.orage.com

 

About Coalision

A blend of the words “coalition” and “collision”, the name Coalision is a faithful reflection of the nature of the company: a strong coalition of dedicated people based on a creative collision of ideas. Coalision owns the ORAGE and LOLË clothing brands which are distributed to a network of more than 2,500 retailers in Canada, the United States, Europe and Asia.