686 president on sales trends, the challenges of snow and intriguing alliances
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Mike West
This week, we are checking in with snow companies as the season gets underway. Recently I spent some time with Mike West, the founder and president of snowboard outerwear company 686, at the company’s headquarters in Irvine. Mike is also on the board of trade group SnowSports Industries America.
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![MIKE WEST THE DAILY 2[49]](https://shop-eat-surf.com/wp-content/uploads/2024/04/MIKE-WEST-THE-DAILY-249-600x400.jpeg)
