Global snowboard icon adds a women’s base layer, puffer jacket, and riding kit to growing Whitespace brand, sold at Backcountry.
The snowboarder adds new board designs, goggles, and winter apparel to his brand, sold exclusively at Backcountry.
The line will include outerwear, snowboard hardgoods, and streetwear apparel and will debut later this year.
The world’s top snowboarders to compete at the 35th annual Burton U.S. Open in Vail.
White also did a guest DJ set.
Burton US Open is the original competitive snowboard event featuring the most progressive riding of the season.
Macy’s describes the capsule as fashion-forward and aimed at the “trendy and active millennial guy.”
White has joined the Mammoth Resorts’ ownership team as an investor, with an immediate focus on Big Bear Mountain Resorts.
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