The company also announced a few other executive changes.
The high profile company leader has worked at Patagonia for 12 years and served as CEO for six.
Local communities across the US and Europe contribute to grassroots groups on the front lines of the environmental crisis.
From Black Friday through the end of the year, Patagonia is matching all donations made through Patagonia Action Works.
The campaign features photos with “facing extinction” emblazoned across the faces of youth activists.
Patagonia is among companies that have committed to using their platforms to raise awareness.
Patagonia is giving $10 million to groups defending air, water and land.
New online platform connects Patagonia customers with hyperlocal grassroots activism.
Patagonia will donate 100 percent of global Black Friday sales in stores and online.
Patagonia also encourages voters to prioritize environmental issues