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Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

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Readers Say
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
MLA: Legal risk management of staging modern sports experiences in non-traditional settings.
Details on Industry Insight.


Tiffany Montgomery
IN THE ARCHIVES
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More details on PacSun's strong men's results

More details on PacSun's strong men's results

June 04, 2014 Tiffany Montgomery
SES followed up with PacSun CEO Gary Schoenfeld to find out more about the retailer’s strong men’s performance in the first quarter.
Men's posts a stunning number at PacSun

Men's posts a stunning number at PacSun

May 29, 2014 Tiffany Montgomery
We listened to PacSun's earnings conference call and have details about the eye-catching men's result, what went wrong in women's, swim and boardshort sales performance and more.
PacSun launches summer marketing campaign

PacSun launches summer marketing campaign

May 23, 2014 Tiffany Montgomery
PacSun launched its summer marketing campaign this morning that focuses on its Golden State of Mind branding.
A visit to PacSun's flagship Brea store for spring

A visit to PacSun's flagship Brea store for spring

March 31, 2014 Tiffany Montgomery
Photos of the Spring '14 floorset at PacSun that demonstrate the evolution of the retailer and its merchandise mix.
One company accounts for 10% of sales at PacSun in 2013

One company accounts for 10% of sales at PacSun in 2013

March 31, 2014 Tiffany Montgomery
PacSun's annual report has some interesting details about its business, including information about what industry wholesaler accounted for 10% of sales in 2013.
PacSun details what worked in a difficult retail landscape

PacSun details what worked in a difficult retail landscape

March 18, 2014 Tiffany Montgomery
PacSun is outperforming some teen retailers when it comes to same store sales. We listened to the Q4 earnings call and have details about what is working, financial results.
Quiksilver revamps supply chain to win back mall business

Quiksilver revamps supply chain to win back mall business

March 06, 2014 Tiffany Montgomery
Quiksilver CEO Andy Mooney details how and why the company is striving to win back business with teen retailers at the mall.
PacSun CEO reviews strategies, holiday performance, real estate plans

PacSun CEO reviews strategies, holiday performance, real estate plans

January 15, 2014 Tiffany Montgomery
Gary Schoenfeld gave a detailed presentation at the ICR XChange Tuesday. We have the highlights from his talk.
PacSun says holiday sales below plan

PacSun says holiday sales below plan

January 10, 2014 Tiffany Montgomery
Details about PacSun's holiday numbers.
Hawaii store tour - interesting trends with Stance, Vans, PacSun, Zumiez, Macy's, Foot Locker, Nordstrom, more

Hawaii store tour - interesting trends with Stance, Vans, PacSun, Zumiez, Macy's, Foot Locker, Nordstrom, more

December 13, 2013 Tiffany Montgomery
We took our annual tour of industry customers and industry stores in Waikiki and at the Ala Moana Shopping Center and saw several interesting brand and retail trends.
PacSun encouraged heading into holidays

PacSun encouraged heading into holidays

December 05, 2013 Tiffany Montgomery
How PacSun performed in Q3 in men's and women's, details about new strategies, and information about why CEO Gary Schoenfeld is bullish heading into the holidays.

PacSun SVP of Retail resigns

October 28, 2013 Press Releases
PacSun CEO on Soho store and what it means for the future

PacSun CEO on Soho store and what it means for the future

September 12, 2013 Tiffany Montgomery
A talk with Gary Schoenfeld about the Soho store, what it means for PacSun, what his team learned from the process, the biggest surprises, the best performing brands, and if a permanent Manhattan PacSun store is in the future.
PacSun bests teen mall competitors in Q2

PacSun bests teen mall competitors in Q2

August 29, 2013 Tiffany Montgomery
Lots of interesting details emerged during PacSun's earnings call today, including which brands had a good quarter, a surprising brand that received a lot of attention, Gary's thoughts on surf and skate, the very interesting development in women's, more.
PacSun: Emerging brands, footwear driving growth

PacSun: Emerging brands, footwear driving growth

March 20, 2013 Tiffany Montgomery
A report on PacSun's earnings call this afternoon including some bright spots in 2012 results. Plus, details on the "profound" brand mix shift in men's, new women's brands.
PacSun CEO on 2012, goals for 2013

PacSun CEO on 2012, goals for 2013

January 16, 2013 Tiffany Montgomery
Gary Schoenfeld detailed PacSun's accomplishments in 2012 and its goals for 2013 at the ICR XChange conference today. Plus, the shifting brand mix, a new women's line, more.
Tilly's, PacSun say holiday sales kicked in late

Tilly's, PacSun say holiday sales kicked in late

January 11, 2013 Tiffany Montgomery
Tilly’s and PacSun both adjusted their earnings guidance for the fourth quarter Thursday after sales during the crucial holiday shopping kicked in later than planned.
Hawaii - RVCA moving up, PacSun diversity, more

Hawaii - RVCA moving up, PacSun diversity, more

December 05, 2012 Tiffany Montgomery
What I saw at stores in Waikiki - RVCA rise, PacSun racial diversity, Zumiez's sales, Ugg demand, Quiksilver expansion, Macy's all in, where I found the nicest staffs, more.
Photos from PacSun's Common Threads event

Photos from PacSun's Common Threads event

December 04, 2012 Tiffany Montgomery
We have some photos courtesy of PacSun from the retailer’s Common Threads event Saturday in Los Angeles, including of some industry executives in attendance.