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Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.
SIA: Cooling down NYC with annual Summer Snowdown media event.

Details on Industry Insight.


Tiffany Montgomery
IN THE ARCHIVES
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PacSun chases the sun in celebration of the first day of summer

June 25, 2015 Press Releases
On June 21st, PacSun celebrated the first day of Summer and their second annual GSOM “Golden State Of Mind” Day by inviting eight contest winners (four winners plus a guest each) to kick off the first day of summer and “chase the sun” beginning with a sun

Neff Headwear x PacSun party recap

June 11, 2015 Press Releases
Last night Neff Headwear x PacSun held the launch party for three time Grammy-nominated Def Jam artist Jhené Aiko's Soul of Summer Collection at Skyspace Los Angeles located on the 71st floor of the U.S. Bank Tower in Downtown LA.

PacSun and Billabong take over Drai’s BeachClub Sunday Pool Party

June 01, 2015 Press Releases
Billabong took over Drai’s BeachClub on May 31st as part of the PacSun Golden State of Mind Pool Party Series in Las Vegas, NV.
PacSun continues to alter merchandising mix; interesting commentary about heritage brands

PacSun continues to alter merchandising mix; interesting commentary about heritage brands

May 28, 2015 Tiffany Montgomery
PacSun is adding more new brands to its merchandising mix, and executives had some interesting details about the performance of heritage brands. Plus, information about the retailer's Q1 results.

PacSun presents Summer Pool Party series at Drai’s Beach Club in Las Vegas

May 21, 2015 Press Releases
PacSun is excited to announce their Golden State of Mind Pool Party summer residency at Drai’s Beach Club kicking off this Memorial Day weekend.

PacSun collaborates with style icon Erin Wasson

May 18, 2015 Press Releases
PacSun is proud to announce the launch of “P.S. Erin Wasson,” a new fashion line designed in collaboration with model, actress and style icon Erin Wasson.
PacSun and Tilly's executive pay breakdown

PacSun and Tilly's executive pay breakdown

April 30, 2015 Tiffany Montgomery
PacSun and Tilly’s filed their 2014 proxy statements that detail executive compensation in the past week. We compare and contrast executive pay.

PacSun presents exclusive collection with On The Byas at the Anaheim Star Wars Celebration

April 21, 2015 Press Releases
PacSun and On The Byas debuted their upcoming collection this weekend with an on-site after party for fans and attendees following the Star Wars Celebration.

PacSun undergoes remodel of its flagship store on Third Street Promenade in Santa Monica

April 21, 2015 Press Releases
PacSun recently underwent a remodel of its flagship store on Third Street Promenade in Santa Monica, California.
The spring merchandise mix at PacSun and Tilly's

The spring merchandise mix at PacSun and Tilly's

April 02, 2015 Tiffany Montgomery
Since we’re in the height of spring, an important season for the industry, SES visited PacSun and Tilly’s at the Irvine Spectrum Center this week to see which brands were getting the most space at those stores.
Zumiez to overtake PacSun in 2015

Zumiez to overtake PacSun in 2015

March 26, 2015 Tiffany Montgomery
Zumiez will overtake PacSun this year as the largest industry retailer.
Top line improvement continues at PacSun

Top line improvement continues at PacSun

March 25, 2015 Tiffany Montgomery
How men's and women's performed in Q4 at PacSun, plans for 2015, more.

PacSun to receive Otis Creative Vision Award

March 13, 2015 Press Releases
Otis College of Art and Design announced today the distinguished recipients of its annual art and design awards.
PacSun CEO details changed merchandising strategy

PacSun CEO details changed merchandising strategy

January 15, 2015 Tiffany Montgomery
Gary Schoenfeld discussed PacSun's merchandising strategy at the ICR XChange Conference this week, and commented on Nike SB, Vans, Adidas, Diamond Supply and other brands.
UPDATED: Mall retailers report holiday results, and winners and losers emerge

UPDATED: Mall retailers report holiday results, and winners and losers emerge

January 08, 2015 Tiffany Montgomery
Some mall-based retailers reported sales results for the holiday season this week, and there were some clear winners and losers.

YG and RVCA join forces to create a capsule collection

January 04, 2015 Press Releases
Hip-Hop artist YG and the global lifestyle fashion and accessory brand, RVCA, have joined forces to create a capsule collection celebrating his upbringing in Los Angeles.

Otis College students take fashion lessons from design pros at Quiksilver, Roxy, PacSun

December 05, 2014 Press Releases
Otis College of Art and Design’s Fashion Design Department announced the names of the professional designers who will mentor students during the 2014/15 school year.
PacSun and Tilly's buck weak teen retail trends

PacSun and Tilly's buck weak teen retail trends

December 03, 2014 Tiffany Montgomery
Details about why both PacSun and Tilly's stock prices got a big boost after the key industry customers reported Q3 earnings this afternoon.
PacSun hires new marketing chief from Guess

PacSun hires new marketing chief from Guess

November 18, 2014 Press Releases
Pacific Sunwear of California, Inc. announced today the appointment of Amber Fredman-Tarshis as its Senior Vice President and Chief Marketing Officer.
PacSun looks to add more brands in women's

PacSun looks to add more brands in women's

September 02, 2014 Tiffany Montgomery
What PacSun executives said about the evolving women's strategy, what worked in men's, denim woes, how back-to-school shopping is going and more during Q2 earnings call.

PacSun Q2 comps rise 0.3%

August 29, 2014 Press Releases
PacSun announced today that net sales from continuing operations for the second quarter of fiscal 2014 ended August 2, 2014, were $211.7 million versus net sales from continuing operations of $210.1 million for the second quarter of fiscal 2013.
Back to School at PacSun: Men's

Back to School at PacSun: Men's

August 21, 2014 Tiffany Montgomery
SES visited key industry teen retailers at the mall to photograph their back to school sets. Today we focus on PacSun.
Back to School at PacSun: Women's

Back to School at PacSun: Women's

August 21, 2014 Tiffany Montgomery
SES visited key industry teen retailers at the mall to photograph their back to school sets. Today we focus on PacSun.
PacSun's Christine Lee moves to Wet Seal

PacSun's Christine Lee moves to Wet Seal

August 01, 2014 PRESS RELEASE
More clarity emerges about why women's leader Christine Lee departed from PacSun.
PacSun women's leader resigns; company comments on women's plans, overall sales trends

PacSun women's leader resigns; company comments on women's plans, overall sales trends

July 31, 2014 Tiffany Montgomery
Christine Lee, SVP/GMM of Women’s Merchandising and Design, joined PacSun in early 2010 and has transformed the female business.