Affiliate marketing: is this a strategy you want to consider, and if so, what network is best for outdoor and | Read more…
As Kelly Gibson tries to revive Rip Curl in the U.S., he’s gotten a big boost from two Rip Curl | Read more…
Iconix Brand Group, the new owners of the Op brand, announced this morning they are launching a new ad campaign | Read more…
I don’t usually write about marketing campaigns, but the recent Lost advertisements – especially the one with McCain and Obama | Read more…
Editor’s note: Tommy Knapp co-founded the Honolua retail chain in Hawaii and founded Club Sportwear. He’s now an adjunct professor | Read more…
Surf and skate brands are masters at building buzz and attracting customers through advertising and marketing. But the ways – | Read more…
Urban Outfitters stores are doing better than most in this environment, so I decided to dig a little deeper to | Read more…
Today we talk with Honolua Brand Director Pat Fraley about the rewards and challenges of selling and marketing a surf | Read more…
(Encinitas, CA) Known as one of the most versatile athletes within the surf, skate and snow arenas, O’Quinn adds another | Read more…
FOOTHILL RANCH, Calif., April 5, 2010 – Oakley, Inc. is proud to announce the appointment of its newest sports marketing | Read more…