A talk with Neil Fiske about the wholesale resurgence he sees for Billabong in the U.S., how Billabong performed in other regions, why Element may be turning around in the U.S., and why overall company results were still challenged.
Two of the most important snowboard companies, Burton and Mervin Manufacturing, will either not be at SIA at all or will be at SIA in a reduced capacity. There are also changes to the brand line up at ISPO.
Billabong hosted two parties Sunday on the North Shore for retailers, athletes, media from fashion magazines and other publications and industry executives as the Billabong Pipe Masters is set to begin.
SES has spent the week in southwestern France and in Paris visiting company headquarters and seeing stores. We have a sampling of some of the people we have spoken with and the stores we have seen during our stay.
We asked Neil about what is driving future order growth for Billabong and RVCA, if any of the three brands grew in 2014, retail plans for the U.S., plans for Europe, why the Americas is weak, how Element will rebuild in the U.S., and more.
During Billabong’s Fiscal ’14 earnings conference call, CEO Neil Fiske emphasized how the company is working to “win back” the important wholesale channel in the U.S., the company’s largest market. He also commented on changes the company made at Jack's.