The purchase price is US $4.1 million – Amer also owns Salomon and Atomic
Metallica and Armada launch a signature line.
Armada has an action sports marketing and design vibe and targets the same young males as snowboarding. In addition to | Read more…
Freeskiing is growing faster than snowboarding and we talk to snow brands and retailers that are – and aren’t – | Read more…
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