PURCHASE, N.Y., March 6, 2014 – Mountain Dew is thrilled to welcome Scotty Lago to the DEW® team, joining fellow Frends Crew member Danny Davis to form an elite roster of snowboard athletes. Lago earned a bronze medal in the men’s halfpipe snowboard competition at the 2010 Vancouver Winter Olympics.
PURCHASE, N.Y., August 1, 2013 – Mountain Dew today launched ‘Portraits.’ Featuring DEW family all-stars including pro snowboarder Danny Davis, and pro skateboarder Paul Rodriguez, the visually arresting ads are moving portraits that leverage trending technology to showcase some of the most unique and defining aspects of each individuals’ life.
Burton Snowboards & Mountain Dew Announce New Sustainability Partnership and Launch T-Shirts Made from Recycled Bottles
Dew Tour Kicks off 2012 with Beach, City and Mountain Events
Burr Ridge, Ill. – April 16, 2012 Alli Sports, a division of the NBC Sports Group, today announced a four-year renewal of their partnership with Mountain Dew, along with the 2012 schedule for the new Dew Tour.