Stand Up Paddle Industry Association (SUPIA) is the trade organization for all SUP businesses: Manufacturers, Retailers, and others. We strive to move stand up paddling forward in a positive direction, while improving each members individual business. Our mission is to serve the stand up paddle industry for the betterment of the sport and the community as a whole.
OC Register: Giant HB party board sets world record with 66 surfers
OC Register: Sessions deli opening 2nd surf-n-skate sandwich shop
Apparel News: Curvexpo and Magic parent companies form strategic alliance
OC Register: Katin seamstress still sewing after 5 decades
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NUORDER: The B2B provider's agenda for Agenda.
NRI: Earns "Freedom-Centered Workplace" certification for third consecutive year.
Details on Industry Insight.