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Industry Insight
What our readers say...
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Richard Woolcott, CEO and Founder, Volcom

Richard WoolcottThe most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

Bob Hurley, Chairman, Hurley International

Bob HurleyExecutive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

Hezy Shaked, President & CEO, Tilly's

Hezy ShakedI require all our executives to read it

“There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it."

Kevin Bailey, President, Vans

Kevin BaileyGreat insight into the issues

“I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay."

George Karamitos, CEO, Maui Nix

George KaramitosSince the inception of Executive Edition, I only need 1 stop

"As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.”

Craig Levra, CEO, Sport Chalet

Craig LevraThe one, undisputed leader

“It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.”

Andy Laats, President, Nixon

Andy LaatsI waited too long to sign up for Executive Edition

“I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.”

Monica Wise, Founder, L*Space

Monica Wise It pertains to my business

"I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.
"I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry."

Tom Ruiz, EVP Sales, Volcom

Tom RuizUseful on a daily basis

"It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and big cup of coffee!"

Boby Abdel, partner, Jack's Surfboards

Bobby AbdelThe first thing I look at

“I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf."

Jeff Berg, Co-owner, Surfline

Jeff BergExecutive Edition is a must have

“Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen."

Ted Li, VP of North America, Oakley

Ted LiAlways a good daily read

“Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.”

Tony Perez, Publisher, Surfer and Surfing magazines

Tony Perez Keeps me in the loop

"Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning Joe.”

Peter "PT" Townend, The ActivEmpire

PTIn touch with our business

"If you're not plugged into Shop-Eat-Surf.com daily,
you're out of touch with our business!"

Ryan Heuser, President and Co-Founder, Paul Frank Industries

Ryan HeuserBe informed

“Given the volume of information thrown at us in a given day, it’s nice to read a condensed, formatted version of our industry's happenings. Shop-Eat-Surf for me, is more like click-read-be informed."

Frank Messman, CEO and Partner, Black Box Distribution

Frank MessmanA valuable resource

“I have been a weekly – often daily – reader of SES almost since inception. I find it to be a valuable resource to stay-up-to date with industry news and have recommended it as a source of information to many people over the years - both from within and outside of our industry.”

Laurent Vrignaud, owner, Big Dreams, a Burton snowboard sales agency

Laurent Vrignaud Always first

“The newsletter industry folks read. To the point, raw, blunt, honest, short and direct, a must with your first cup in the morning, and always first on the pulse."

Dean Quinn, CEO, O'Quinn Clothing

Dean QuinnThe 'go-to' spot

“Shop-eat-surf is the first site I go to every morning when I get to my office. This site is the ‘go to’ spot for the most updated information in our Action Sports Industry.”

Dan Levine, SVP Creative, Skullcandy

dan levine
Industry loves it

“Tiffany reports on relevant industry news with integrity and credibility. No funny stuff. Shop-Eat-Surf articles get straight to the point. In a very short period of time the site has developed quite a fan base. Every morning: Shop-Eat-Surf and a cup of coffee.”

Andy Tompkins, Group Show Director, ASR

andy tompkins Can't be found anywhere else

“Tiffany’s site combines a mix of industry insight, business savvy and reporting expertise that can’t be found anywhere else.  Her articles are presented in a fair and  objective manner, and she has a knack for finding the most relevant topics that are impacting the entire industry.”