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News

Deus Ex Machina comes to America

By TIFFANY MONTGOMERY | 01/16/12 - 06:30 AM

An Australian brand that combines custom motorcycle culture, surfing and community is bringing its unique model to the U.S. with a major new outpost in Venice. Read More...

More On: Deus Ex Machina

Pete Fox, Rob Dyrdek and Jerome Mage create new sunglass brand

By TIFFANY MONTGOMERY | 11/08/11 - 07:12 AM

Leaders from different parts of the action sports industry have joined to create a new sunglass brand that marries fashion and action sports. Read More...

More On: Pete Fox | Rob Dyrdek | IVI

New Spy Optic CEO on new strategy, competitors, plans

By TIFFANY MONTGOMERY | 11/07/11 - 07:41 AM

Michael Marckx tells us about the revamped Spy strategy, plans for the brand including a core-only line, and he makes it clear: Spy is ready to take on industry competitors. Read More...

More On: Michael Marckx | Orange 21 | Spy Optic

Metal Mulisha's new segmentation strategy, more

By SHELBY STANGER | 09/08/11 - 04:29 AM

We caught up with Bill Gage of Metal Mulisha at Magic to talk about the brand’s new “Armed Society” collection, a new segmentation strategy, and more. Read More...

More On: Metal Mulisha | La Jolla Group

Spy going Back to Beach, more details from conference call

By TIFFANY MONTGOMERY | 08/18/11 - 02:18 PM

We listened to Orange 21's earnings conference call today and have a summary of the highlights, including Spy going Back to the Beach, the dropping of O'Neill license, more. Read More...

More On: Orange 21 | Spy Optic

Updated: Orange 21's challenges continue, new team optimistic

By TIFFANY MONTGOMERY | 08/15/11 - 06:00 AM

Orange 21 says in a filing that it will likely need to borrow more money due to sales not meeting plan, supplier commitments, other issues. New team optimistic on turnaround. Read More...

More On: Orange 21 | Spy Optics

Industry veterans behind team that bought No Fear stores

By TIFFANY MONTGOMERY | 08/02/11 - 07:08 AM

Two veterans on team that bought No Fear stores

Two industry vets are part of Ryderz Compound, which bought No Fear stores out of bankruptcy. We spoke to them yesterday and learned what they have planned for the 32 stores. Read More...

More On: No Fear | bankruptcy | Ryderz Compound

Pete Fox, Bill Bussiere on Fox plans

By TIFFANY MONTGOMERY | 07/26/11 - 09:00 AM

A talk with Fox CEO Pete Fox and CFO Bill Bussiere about why Bill came on board, big plans for Fox and a Fox business update. Also, why Fox is looking for more new hires. Read More...

More On: Fox Head | Bill Bussiere | Pete Fox

Bidder emerges for No Fear stores

By TIFFANY MONTGOMERY | 07/20/11 - 12:06 PM

Results from the auction of No Fear's assets yesterday, including a company that wants to take over No Fear's stores. Plus, how much No Fear's intellectual property sold for. Read More...

More On: No Fear | bankruptcy