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Op expands at Wal-Mart
By TIFFANY MONTGOMERY
February 26, 2009 06:54 AM
February 26, 2009 06:54 AM
Look for more Op goods at Wal-Mart this spring.
According to executives at Iconix Brand Group, which owns the brand, Op rolls out to all Wal-Mart doors this spring and Op will be taking over the vast majority of Wal-Mart's swim business this year.
In addition, "Op product is also being sold in Wal-Mart Canada and will be launching in Wal-Mart Mexico next week," Iconix CEO Neil Cole said during a conference call with investors this week.
Op home products will also launch this year at Wal-Mart.
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