The raucous SIMA Image award ceremony was held on the beach last night at the SIMA Surf Summit in Cabo San Lucas. Here are the winners.

OVERALL AWARDS

Breakthrough Brand of the Year

Insight

Breakthrough Retailer of the Year

Surfside Sports

MEN'S AWARDS

Men's Marketing Campaign of the Year

Insight

Men's Apparel Brand of the Year

Dan Levine and Pat PM Tenore of RVCA

RVCA

Men's Boardshort of the Year

Advantage by Hurley

Men's Retailer of the Year

Active Ride Shop

WOMEN'S AWARDS

Women's Marketing Campaign of the Year

Billabong Juniors "Overload" Campaign

Women's Apparel Brand of the Year

Billabong Girls

Women's Swim Brand of the Year

L*Space

Women's Retailer of the Year

Sun Diego, San Diego County

PRODUCT AWARDS

Accessory Product of the Year

51-30 Watch by Nixon

Environmental Product of the Year

Sonic Recycler Boardshort by Billabong

Footwear Product of the Year

Sidewalk Surfers by Sanuk (right)

Channel Islands Biscuit

Wetsuit of the Year

Infiniti Drylock by Xcel