Active Ride Shop started as a small skateboard store in Chino and has evolved into an action sports powerhouse with 20 stores, including six in Orange County.Shane Wallace of Active, left, with professional skateboarder
The company's stores are in interesting mix of skateboard shop and fashion boutique. Active is a major customer for Orange County skate brands including Etnies, Element and KRW3.
I checked in this week via e-mail with Shane Wallace, whose family owns the chain.
Answer: As big as the performance of The Active Family will allow us to become, so the sky is the limit.
Answer: The vision, the culture, and the operations take up most of my time these days.
Answer: For sure, we love OC!
Answer: Vans and RVCA are at the top of the charts right now.
Answer: Altamont and Supra are making some major moves in the rookie of the year category.