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What is selling now at Jack’s Surfboards

Bobby, left, and Ron Abdel, part of the family that owns five Jack’s Surfboards stores.

By TIFFANY MONTGOMERY
March 18, 2008 06:41 AM

I checked in yesterday with Bobby Abdel, a buyer and co-owner of Jack's Surfboards, to see what spring goods are selling well. I also asked him how Jack's footwear business is going.

Bobby said anything with bright colors is "really moving," including T-shirts, walk shorts and boardshorts.

"You can see the Australian influence in color," he said.

Billabong, Quiksilver, O'Neill and Volcom boardshorts are particularly strong.

New brands that Jack's is carrying are Atwater, which Bobby said is doing "very good," O'Quinn, Fyasko, Tavik, and Vestal Clothing.

Jack's also just brought in Alphanumeric.

nike SB While Jack's has noticed a skate shoe slowdown, its footwear department is still doing well because it offers more of a lifestyle selection, Bobby said. Jack's also gets access to the more limited edition shoe styles from Nike SB, Vans and others.

Speaking of Nike SB, Bobby said clothing designers from other brands are stopping by the store to check out the latest colors from Nike SB, then designing T-shirts that will match.

Bobby also said that Nike has been getting his feedback about creating a more accessible Nike clothing line for this market different from its more exclusive SB collection.