Brian Garofalow joins IVI

Press Release:

IVI ANNOUNCES BRIAN GAROFALOW AS GLOBAL MARKETING DIRECTOR

Veteran Action Sports Marketing Leader Joins IVI To Launch Brand

Irvine, CA – (February 21, 2012) IVI today announces the appointment of Brian Garofalow as Marketing Director. In Brian's new position, he will supervise the brand's global marketing effort and lead the execution of the combined vision of founders Rob Dyrdek, Pete Fox, and Jerome Mage.

Having spent over a decade directing the marketing departments of some of action sports and culture's most influential brands, Brian brings a wealth of knowledge, network, and ability to turn vision into results. Most recently having served as Marketing Director for youth lifestyle brand RVCA, he managed a complex organization through rapid growth across multiple categories including skateboarding, surfing, MMA, arts and fashion. Previously having worked as Global Marketing Director--Skateboarding at DC Shoes, Brian built and oversaw the execution of global processes for the action sports giant's legendary skateboard division. It was at DC that Brian first collaborated with IVI Co-Founder, Rob Dyrdek.

From Brian, "Having worked with Rob at DC and personally experienced his passion, creative genius, and unmatched enthusiasm to achieve greatness, I'm incredibly excited to help him build this brand from the ground up. Combine that with the leadership and entrepreneurial drive of Pete Fox and Jerome Mage's aesthetic talent and track record in the eyewear market, I couldn't be more thrilled to be a part of this team."

“Adding Brian to the IVI staff is an exciting step for us. His experience andbackground is a perfect fit for where we want to take the brand and having had prior success working with Rob is a great benefit. Our team is incredibly strong as we head into the launch phase of IVI.” Pete Fox, CEO, Fox Head, Inc.

About IVI - IVI (eye-vee) is a premium sunglass and accessories brand formed from a partnership between skateboard mogul and television star, Rob Dyrdek, legendary action sports designer Jerome Mage, and Fox Head, Inc CEO, Pete Fox. IVI Eyewear products represent an elevation in street and skate inspired fashion and lifestyle. IVI sunglasses combine premium materials, sophisticated iconic lines with unique features and details. Learn more at IVIvision.com